Hipsters FOOD

HIPsters HIPpo

Hipsters are a subculture of men and women typically in their 20’s and 30’s that value independent thinking, counter-culture, progressive politics, an appreciation of art and indie-rock, creativity, intelligence, and witty banter. The greatest concentrations of hipsters can be found living in the Williamsburg, Wicker Park, and Mission District neighborhoods of major cosmopolitan centers such as New York, Chicago, and San Francisco respectively. Although “hipsterism” is really a state of mind,it is also often intertwined with distinct fashion sensibilities. Hipsters reject the culturally-ignorant attitudes of mainstream consumers, and are often be seen wearing vintage and thrift store inspired fashions, tight-fitting jeans, old-school sneakers, and sometimes thick rimmed glasses. Both hipster men and women sport similar androgynous hair styles that include combinations of messy shag cuts and asymmetric side-swept bangs. Such styles are often associated with the work of creative stylists at urban salons, and are usually too “edgy” for the culturally-sheltered mainstream consumer. The “effortless cool” urban bohemian look of a hipster is exemplified in Urban Outfitters and American Apparel ads which cater towards the hipster demographic. Despite misconceptions based on their aesthetic tastes, hipsters tend to be well educated and often have liberal arts degrees, or degrees in maths and sciences, which also require certain creative analytical thinking abilities. Consequently many hipsters tend to have jobs in the music, art, and fashion industries. It is a myth that most hipsters are unemployed and live off of their parent’s trust funds.

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Hipsters shun mainstream societal conventions that apply to dating preferences and traditional “rules” of physical attraction. It is part of the hipster central dogma not to be influenced by mainsream advertising and media, which tends to only promote ethnocentric ideals of beauty. The concepts of androgyny and feminism have influenced hipster culture, where hipster men are often as thin as the women they date. The muscular and athletic all-American male ideal is not seen as attractive by confident and culturally-empowered hipster women who instead view them as symbols of male oppression, sexism, and misogyny. Likewise, culturally-vapid sorority-type girls with fake blond hair, overly tanned skin, and “Britney Spears tube-tops” are not seen as attractive by cultured hipster males who instead see them as symbols of female insecurity, low self-esteem, and lack of cultural intelligence and independent thinking. Hipsters are also very racially open-minded, and the greatest number of interracial couples in any urban environment are typically found within the hipster subculture.

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How Hipster Food Trends Are

I’ve never really understood food trends. I mean, I understand them in function, but not in principle. How can food be hip? How is it that foods go in and out of trend? In fashion a designer can create a new aesthetic that catches on for a while, before it eventually becomes oversaturated and the crowd moves onto the Next Big Thing – I get that; but food is different. Kale, for example, is an oh-so-hip foodstuff that’s as much a mark of hipsterdom these days as exposed brickwork walls and bushy beards, yet kale has always existed – it has always been accessible to us – but why is it that it’s more hip now than it was 10 years ago?

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Admittedly this question is half rhetorical: it’s trendy because trendy people eat it, because cosmopolitan 20 and 30-somethings with lots of Instagram followers like to paste aesthetically-pleasing shots of their hip meals, fashioned from fashionable, Monsanto-free ingredients, all over social media. Sometimes this is done for health reasons, sometimes not. But either way, it’s still absurd.

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